Tuesday, June 05, 2007

User Generated Content (UCC) gets "guidelines"

The Ministry of Communication (MIC) has drafted "guidelines" for user generated content, more popularly referred to in Korea as User Created Content (UCC). The guidelines have been disclosed for the purposes of public comment, and the final version is expected to be announced at a government sponsored "Dynamic Korea UCC Festival" (note link may not be related, but you get the idea). 

What makes it worth noting here is the "guidelines" clearly state that user generated content should not use copyrighted works without permission. While these guidelines do not have the force of law (thus the quotation marks), it is a good sign. Further I hope these guidelines could be sited in conjunction with copyright law to assure compliance or supplementary evidence in infringement cases. In particular on this point, the way I poorly read the guidelines in Korean it may be used in conjunction with the new copyright law since it implies ISP's may have responsibly in this matter (note #9 below). Last, while this all may be a marketing stunt by the MIC, I hope that these guidelines could be incorporated by the MIC into government sponsored investment programs, support programs, and regulation schemes. Keep your fingers crossed on that one.

Incidentally a last couple points. The MIC says that "more than half" of internet users have created user generated content. Considering the internet using population by the MIC in other gloss promo's is almost 100% of the population, I find resulting 25 million figure hard to swallow. The MIC also trumpets that the guidelines were developed by "a special 15-person research team composed of industry specialists, legal experts and academics that has conducted meetings and workshops since January". Well here is my poor translation of the 10 guidelines as published here:

1. Internet users must uphold the basic virtues of the democratic society that is the foundation of the Internet.
2. Content generators must recognize their large role and impact in maintaining public order.
3. Content generators have a responsibly to respect the privacy rights of people.
4. Generated content should not lead back to other media (photos, images, etc.) which have a hazardous impact on internet users [the content should not link to porn, gambling, etc. - Dram Man]
5. Content generators should respect copyrights
6. Content generators should not produce work which can endanger and break society
7. Content generators should use truthful information and be truthful
8. Content generators should be responsible for the impact of their work and must apologize for any harm caused.
9. User generated content should benefit society and inappropriate content should not be circulated 
10. User generated content should be original, novel, and be distributed freely so as to create a productive user generated media culture.

If anybody wants to correct my translation, please do. I know its only one level up from Bablefish.


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