Not really IP related, but I wanted to put this somewhere. From a Korea Times article on a new Hyundai Construction brand:
Hyundai said the brand ``Hillstate'' is to evoke feelings of high society and pride and is a combination of the word ``Hill'' representing a high-class residential complex and ``state'' that suggests high status.
Additionally, the name symbolizes the ``H'' of Hyundai emphasizing ``history,'' ``hotness,'' ``human,'' and ``honor,'' which are four main tailored categories appealing to consumers, company officials said.
Silly me, I thought the "H" in Hyundai meant "Hyundai". Barring that, how could the H represent four things at the same time (in addition the name). Thats one busy "H". Finally, "Hotness"? "Human"? Who are they kidding?