Hillstate
Not really IP related, but I wanted to put this somewhere. From a Korea Times article on a new Hyundai Construction brand:Silly me, I thought the "H" in Hyundai meant "Hyundai". Barring that, how could the H represent four things at the same time (in addition the name). Thats one busy "H". Finally, "Hotness"? "Human"? Who are they kidding?Hyundai said the brand ``Hillstate'' is to evoke feelings of high society and pride and is a combination of the word ``Hill'' representing a high-class residential complex and ``state'' that suggests high status.
Additionally, the name symbolizes the ``H'' of Hyundai emphasizing ``history,'' ``hotness,'' ``human,'' and ``honor,'' which are four main tailored categories appealing to consumers, company officials said.
posted by Dram Man @ 9:43 AM
3 Comments:
They left out "H is for Hubris"...
It's all a bunch of hype. I moved into Hyundai Hometown, and a few months later, they put up new signs and painted the sides "Hillstate." I even had to get a new car decal and front door pass card made. WTF? Wife says they did it to raise the property value. What a bunch of crap!
I always wanted to have a hillstate estate. I mean something up on the hill and high so that I can see the world below.
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