KDU - Konglish Disasters and You!
A while ago the Taehan Sugar Corp changed its retail arm (franchise owner of Dunkin Donuts and Baskin Robins as well as owner of Paris Baguette and others). While I could not understand it at the time, they change the name to the inexplicable letters SPC. Well in a Korea Times article recently the beans were spilled.
SPC means "Superb company with Passionate & Creative people"...HAB! "Head needs Aspirin to make it feel Better!"