Tuesday, January 24, 2006

If life gives you lemons...

An inadvertently hilarious press release was made by a auto parts seller trying to promote its Hyundai replacement grilles. Well worth the full read here so you can see what goes into Hyundai's corporate identity, including the classic Korean over-wrought explanation of their logo. What I love its this line trying to put the best face on the situation:

Looking at popular culture, the Hyundai has been part of this. In one episode of The Simpsons, there was one reference to the “H” logo of the Hyundai that Principal Skinner had stolen from one of the bullies in their community. Also, in a Family Guy, there have been several references to the Hyundai. Some of the dialogues refer to it, the Black Knight stating, “Get back in the Hyundai!” and an announcement over the announce booth that says, “The owner of a blue Hyundai, your car is being towed.”

 ... Hyundai owners and enthusiasts can buy top quality discount Hyundai grilles from http://www.fastbodyparts.com online store. Browse through the store’s online inventory of Hyundai parts that are quality made.  

"Hyundai Enthusiasts"?

posted by Dram Man @ 2:27 PM

2 Comments:

At January 24, 2006 10:58 PM, Anonymous Anonymous said...

Look again. Korean press releases are hysterically funny, yes, but this was posted by "a former news correspondent for an auto-related website...[with] extensive knowledge and experience in the automotive industry." The "34 year old mother of two from Memphis is a genuine car lover" but apparently can't write a release any better than a chaebol! You can't lay this one at the feet of the Koreans. Blistering post though!

 
At January 24, 2006 11:54 PM, Blogger Dram Man said...

First thanks for your comment.

Yes I did note the origin of the press relase, but left that as a hidden nugget for those who clicked through.

I did not mean to put this at the feet of Hyundai's press office, although its likely a good part of the press release was a cut-n-paste from Hyundia press materials (particuarly the konglish-y logo discription).

The only think missing from the dubious media quotes was the mention of Hyundai in Kayne West's hit. I guess 32 year old mothers from Memphis have no flava.

 

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